Design Tasmania will look different in 2021

Design Tasmania launched its 45th Anniversary Campaign on December 17, in conjunction with a brand relaunch and exciting program announcements for 2021.

Executive director Claire Beale said in 2021 they would tell stories that would reflect the changing of paradigms of design both now and in the future.

"Our mission is to continue the advancement of practice through a networked community of designers within Tasmania, developing professional skills and learning, and enabling sales and work opportunities to ensure commercial success," she said.

"Moving into our 45th year, we draw inspiration from our founding mission to inspire the community to embrace design, through programming that encourages diversity and inclusivity as well as championing design professionalism."

Next year will bring a variety of events, exhibitions and activities for the company including Concrete: Art Design Architecture and work by Ruth Longford which will explore Tasmanian Aboriginal connections to country and culture.

IN OTHER NEWS:

The Design Tasmania Award will also return in 2021 after a hiatus this year and Women in Design has evolved from its original form to a new, expanded program.

Part of a project that had been undertaken for the last few years included a redesign of the website, and Ms Beale thought changing the website was only changing part of the identity, and they should do more.

She thought it was the perfect time to reevaluate the brand and identity in line with the values and aspirations of the company moving forward.

"The 45th anniversary was the perfect time to do that."

Ms Beale said the way the brand identity would be told was focused around Tasmania and its distinct characteristics.

"This is ours. It's not one person's ego project. It's about how Design Tasmania creates a platform, space and focus to celebrate and advocate for designers."

Designer Megan Perkins headed up the team that collaborated to recreate the brand and its new identity, wanting to build on the past from a contemporary perspective.

"For a long time I have been wanting to give them a little bit of a boost in that direction with the right stuff and was very appreciative of the opportunity to do that," she said.

Perkins said it was a relief to have the branding launched.

For more information visit designtasmania.com.au.