TOURIST numbers on the East Coast were up 16 per cent last summer.
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The Tasmanian Visitor Survey has revealed a record 1.103 million holidayers visited Tasmania between March 2014 and March 2015 - a 4 per cent statewide increase on the previous year.
The East Coast enjoyed the state's biggest tourist visitation increase of the past year - up 44,000 total visitors from the year before.
There were also 32,000 more interstate visitors to the region.
Most interstate visitors were holidaying from Victoria.
Other popular Tasmanian tourism hot spots recorded significantly less tourism spikes, but numbers remain high across the island.
The South was up by 8 per cent, the North was up 7 per cent and the Cradle Coast was up by 10 per cent.
Premier and Tourism Minister Will Hodgman said the arrivals were a tremendous boost to the state's economy.
"Tasmania's tourist industry continues to set records, with the number of visitors to Tasmania topping 1.1 million for the first time, according to the latest Tasmanian Visitor Survey," he said.
"We are proving a particular hit with holiday-makers, with more than 530,000 choosing to take some time out in Tasmania, a 16 per cent jump on last year."
Mr Hodgman praised the East Coast's ever-popular tourism reputation.
"When visitors travel to our regions like the East and Cradle Coast they bring new money to the communities and support regional jobs.
"The East Coast and Cradle Coast regions reached double figures; 16 per cent and 10 per cent growth respectively, while the South and North grew by 8 and 7 per cent respectively. Tasmania is rising to the top of travellers' must-see lists, more importantly the chance to get off the beaten track to our regions is front of mind for many and this is a trend we want to continue."
The government has also vowed to invest an additional $8 million in tourism marketing and industry development, in an attempt to attract 1.5 million visitors to the state each year by 2020.