THE Tamar Valley has been recognised by a leading travel publication as the nation's best food region.
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Australian Traveller awarded the region the People's Choice 2014 award last week and noted it was no easy win.
"This category was as hotly contested as The Bachelor with votes being counted beneath sweaty brows before we finally crowned a winner," the magazine wrote on its website.
"Day-trip out of Launceston and fill your belly along the way to the sea: stop at Hillwood Berry Farm to pick some fresh strawberries, fill up on a tasty range of yoghurts and cheeses from Meander Valley Dairy, pause at one of the wineries for a crisp white then head towards the coast for seafood so fresh it's still flapping from George Town Seafoods."
West Tamar Council mayor Christina Holmdahl labeled the win a "wonderful accolade".
"We've always been disappointed about the fact in any major tourism promotion of Tasmania the Tamar Valley has been left off or pretty much left off," Ms Holmdahl said.
"This really vindicates what everyone in the valley believed - everyone here's been quietly achieving and we've always known how wonderful they are."
Ms Holmdahl said most businesses in the region used local produce.
"I hope that those who promote tourism will acknowledge this wonderful accolade and in the future the Tamar Valley will be duly recognised."