With The Examiner's Empty Stocking Appeal well and truly under way, the charitable spirit of Tasmania's Northern residents is once again set to improve the lives of some of our communities most vulnerable.
Now in its 113th year, the appeal is hoping to raise $80,000 for the Salvation Army, the Benevolent Society, St Vincent de Paul and Launceston City Mission.
With donations sitting just below $20,000 three weeks out from Christmas, City Mission is set to receive a little more stuffing for its stocking, with one local business set to donate $1200 over 12 days of Christmas.
Launceston building company Prime Design decided to help raise funds and awareness for the City Mission Christmas Appeal announcing their 12 Days of Quizmas campaign.
Prime Design social media and marketing co-ordinator Amelia Roach said after working with City Mission to develop its health hub - Mission Health - and witnessing first hand the support the mission provided the community, the builder was inspired to dig a little deeper.
Ms Roach said she hoped the initiative would encourage others to donate and help more families facing hardship this Christmas.
City Mission marketing and fundraising manager Rafael Demarchi said the initiative by the local builder was fantastic.
"The cost of living is particularly high with many people struggling to cover rent, so this mean a lot for people who might not be able to afford the Christmas they want," he said.
"It's a brilliant initiative and it encourages other businesses in the community to help raise awareness and funds for those less fortunate."
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