Wine lovers and connoisseurs will be right at home with the Great Eastern Wine Week returning for another year.
Whether you're a red, white, rose, or sparkling kind of person, there will be something for everyone in this year's festival program.
Over 11-days, from September 3-13, nearly 50 food and wine events will be held along Tasmania's eastern coastline for the festival.
"After an overwhelming response to 2020's Great Eastern Wine Weekend, we are thrilled to announce an extended offering this year with the inaugural launch of the Great Eastern Wine Week," East Coast Wine Trail Association chairman Glenn Travers said.
"This event is an opportunity to bring [makers] together in a celebration of the creativity and craftsmanship of the area."
The program will provide the opportunity to experience the area's best winemakers, artisans, restaurants, experiences and cafes, while exploring East Coast landmarks such as Maria Island, Freycinet National Park and the Bay of Fires.
Priory Ridge Wines, formally known as Tarpot Farm, is a family-run vineyard that has been in the ownership of Julie Llewellyn's family for over 120 years and will be part of this year's festival.
Ms Llewellyn has been integral in expanding the festival and encouraging more businesses to participate.
Ms Llewellyn said the festival would bring a recognition for what the East Coast of Tasmania had to offer to others.
"We certainly have the right climate, the geology, the history, the industries and the people who make us the Great Eastern Drive," she said.
"[Festival attendees] will learn quite about the early history of the East Coast."
The festival will also offer events on the program to showcase East Coast food and produce.
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As part of the festival, Priory Ridge Wines will be releasing two new wines - a pinot noir and a pinot gris - hosting a food van, entertaining with music from a local guitarist, running activities, and handing out prizes.
"It will be a time to enjoy with friends," Ms Llewellyn said.
"It's very important in the climate we are in at the moment for people to have something in their local area to celebrate and get out to.
"We have got a lot to be thankful for at the moment that we are COVID free and we can come out and enjoy the beautiful wines and gourmet foods of this area."
East Coast Tasmania Tourism chief executive Rhonda Taylor said after the year it had been, the festival was particularly significant.
For the full program visit greateasternwineweek.com.au.
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