Few understand the land as well as Noel Beven AM.
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For decades, he has not only worked the Tasmanian soil himself, but also used his skills and expertise to benefit others making a living in agricultural industries.
And he always had an eye on future generations, most notably in 1983 when he was central to the creation of Agfest, serving as the state president of Rural Youth Tasmania at the time.
"When we were told our funding was being cut [in 1980] we wanted to make sure our organisation would survive, so we had the idea that we would have a field day and earn some money," he told The Examiner in 2019.
"We put our neck on the line and organised one with the collaboration of industry and all sorts of support agencies at Symmons Plains in 1983 ... we had a committee of about 30.
"There [were] 108 exhibitors and 8000 people in attendance. Admission was two bucks. Bearing in mind, no mobile phones, no fax, not much of anything apart from a fair bit of grit and determination, and a landline."
The event has since grown to become a crucial part of Tasmania's agricultural sectors, allowing companies to showcase their wares in a central location - near Carrick - and giving farmers access to modern systems and equipment. All the while, it has secured the long-term viability of Rural Youth.
His advocacy work didn't stop there.
Mr Beven, of Campania, has served as president and secretary of the Coal River Products Association, as a board member of Rural Alive and Well Tasmania, board member of the Tasmanian Farmers and Graziers Association and as a volunteer with the Tasmanian Timber Communities Fire Relief Aid in 2009 and 2013.
Rural Alive and Well started in the Southern Midlands, conducting mental health outreach programs for the state's farmers, highly regarded nationwide.
Mr Beven said the organisation's on-the-ground, face-to-face approach was what made it so effective in improving mental wellbeing on the land.