Cradle Mountain is set to be the site of a new festival this April to May, with two weeks of unique alpine events planned.
Called the Festival of Fagus, the event is timed to capture the mountain as it turns from green to red and yellow with the turning of the leaves of the Fagus trees, Australia's only native deciduous plant.
RACT Destinations chief operating officer Andrew Paynter said the focus of the event was creating "unforgettable experiences with nature."
"With all the events, it's all about the experience," Mr Paynter said.
"Just generally, autumn at Cradle Mountain is spectacular. This festival is a fantastic opportunity to work with our partners to create an event that brings people together."
He said that after 2020, with so many events unable to proceed, it was "absolutely critical" to get events such as this off the ground and show confidence in the future.
"Everyone did it tough in some way last year," he said.
"Like anything new, we expected the event would take a couple of years to really build traction but we've been very surprised by how much support we've already had."
Events in the festival include photography workshops, tailored Cradle Mountain tours, a sip 'n' paint workshop in the Cradle Mountain Wilderness Gallery and a gin blending masterclass with Bill McHenry.
Tickets are already available, with the festival organisers considering adding more activity sessions to meet demand.
The festival runs from April 24 until May 9.
Tickets can be purchased online.
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