Get in quick - or risk missing out. That's the message from local retailers ahead of a bumper Valentine's Day.
Business is booming across all sectors - with everyone out searching for the perfect gift for their loved one.
Owner of Florage Karen Bugelli said orders were on par with last year, but they were anticipating a last minute flower rush.
"We had to pre-order our roses over a month ago, so planning started before that," Ms Bugelli said.
"Roses in every shape and colour are always our most popular for Valentine's Day, but we've got so much else available."
Ms Bugelli also offers Tasmanian hampers out of her business - highlighting local businesses.
"That way, you've got the beautiful flowers, but you've also got treats like hand-poured candles and sweets made by local producers that last that little bit longer," she said.
The business will be open across the weekend - including Valentine's Day on Sunday, which is normally closed.
"We had to cut off our ordering and physically close our doors ahead of Mother's Day," Ms Bugelli said.
"We haven't had to do that just yet this year, but we might have to.
"There's always that last minute rush, so book in quick."
The hospitality industry is also seeing significant demand - thankful that the occasion falls on the weekend.
Rupert and Hound and Cataract on Paterson owner Karen Burbury said both of her venues are full for lunch and dinner.
"Rupert and Hound is fully booked for everything, and Cataract is getting close," she said.
"Everyone is out celebrating because we can get out and about, so it's a big day that we're all getting ready for."
Ms Burbury said similar support and demand was being seen across the industry.
"It's very exciting to be receiving this support, with people wanting to go out and celebrate," she said.
"It's very good for the team morale - there's a lot of positivity in the air."
Self care is also on the agenda this year - with new local business That Bath Bomb Shop seeing a "skyrocketing" number of online orders and visitors in store.
Co-owner Lisa Morgan said they've seen a "crazy" increase in people coming in.
"We've had two types - people coming in with lists, and those coming in unprepared," Ms Morgan said.
"We've got women who've sent their husbands in with lists, boyfriends coming in confused grabbing one of everything - we're seeing it all this year."
Ms Morgan said she believed there was an increase in sales due to the popularity of self care and taking time out after a challenging 2020.
"It's just been really great to see people prioritising looking after themselves," she said.
"What could be better than a nice bath and a glass of wine at the end of a long day."
Sign up for our newsletter to stay up to date.