Launceston is the most romantic city in Australia, according to Google Trends.
Online shopping site picodi ranked the 46 largest cities in the nation on the popularity of romantic Google Search terms ahead of Valentine's Day.
The queries list included phrases like 'Valentine's Day', 'flowers', and 'love' - and the Australians doing the most romantic Googling were those living in Launceston.
It might not be Paris or Casablanca, but there must be something about the city getting people in the mood for love, picodi analysis researcher Katarzyna Kobyka said.
"After looking closely at Google's figures, it turns out that the most romantic Australians live in Launceston, Darwin, and Bundaberg," she said.
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"In these cities, the increase in popularity of queries connected to Valentine's Day was the highest.
"It seems that Launceston's charming Victorian architecture creates a romantic atmosphere among its residents."
Launceston was followed by Darwin and Bundaberg in the rankings, with the three cities least interested in Valentine's Day being Port Macquarie, Coffs Harbour, and last of all, Gladstone in Queensland.
Hobart was number 24, with Sydney at 19 and Melbourne at 20.
Every year, more than 36 million heart shaped boxes of chocolates are sold for Valentine's Day.
Gourlay's Sweet Shop owner Anita Wood said the most interest customers generally showed in Valentine's Day was a frantic rush for presents on the day itself.
"Especially guys," she said. "They're like, 'whoops, I better get something, I need something to take home'."
She said she has had an increase in customers in the past few days ahead of the big day of romance on Friday - although perhaps not as much as the neighbouring florist shops.
"We have sold lots of little hearts and things like that - little tokens - and boxes of chocolate," she said.
But she said while her customers may say they're buying gifts, she takes their claims of generosity with a grain of salt.
"People say it's for their other half, but you're never sure," she laughed. "'They're not all for me' is what they always say - and then what I always say is, 'that's what they all say'."
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