The shift comes as part of the organisation's new 2019-2022 strategic plan, launched last week.

"The real focus of our strategy is partnership," said executive officer Steve Henty. "Partnering with council, partnership with the other agencies working at making the city great, but most importantly, partnership with our members."

"There is no, one easy answer to creating a vibrant and attractive city and as such, we need to be solution agnostic. We need to be placemakers."

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Developed in collaboration with members and stakeholders, key elements of the new plan involve developing and supporting events, campaigns and activities, and working to make operating businesses in Launceston easier.

Mr Henty said Cityprom had looked at cities across Australia and the world in developing the plan and would take lessons from approaches that had been shown to work in Launceston, like the Kingsway parklet.

"Business owners there have taken that on and created their own identity and continue on with the type of events that fit in with that precinct," he said.

"We're currently working with upper-St John Street, that's between York and Elizabeth streets, and working with those members and looking at what is the key identifier of that area.

"Is it connecting it to the park? Is it that it has got a really diverse food offerings? It's about finding the essence of the place that's already there and making sure whatever we do is authentic to that area."

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