A new campaign will aim to raise awareness about TasWater and to build on community expectations for the organisation.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
The new statewide public awareness campaign will be launched on Sunday and will aim to educate the community on positive change happening within the business.
TasWater general manager of corporate and community relations Juliet Mercer said the campaign was self-effacing and acknowledged the reality that consumers genuinely want TasWater to simply do its job well.
“TasWater plays a critical role in the day-to-day lives of all Tasmanians, through the wonderful work of our near 850 employees – from our highly qualified scientists to our emergency response crews on the ground," Ms Mercer said.
“Yet to date, the work we do has not always been understood, which we acknowledge reflects a gap in our communication with our customers."
The campaign, which will run across local television networks, has been developed in direct response to extensive research commissioned by TasWater to understand the perceptions of its employees, stakeholders, customers and the community.
“The research revealed minimal community awareness about what TasWater does and consequently, there is a level of discontent among customers with our water and sewerage services and rates,” Ms Mercer said.
She said she hoped the campaign would help the community understand the work TasWater does on a daily basis and show that the company's greatest asset is "not our infrastructure but our people."
