Tasmanians and visitors are being asked to share their experiences on social media in the latest $500,000 tourism campaign.
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‘A Quiet Little… #TassieStyle’ has been launched in the peak summer tourism season to lure more tourists to Tasmania in autumn and winter.
Tourism Tasmania chief executive John Fitzgerald said the campaign was based on an incident in 1969 when two sailors shouted 200 beers at a Battery Point hotel and called it a quiet little drink.
“That represented Tasmania’s generosity of spirit and we liked the words ‘a quiet little’,” Mr Fitzgerald said.
“This is our biggest visitation time and we know word of mouth is most important to promote Tasmania.
“Tassie is cool. The LA Times named us in the top 10 destinations to visit in 2019.”
Mr Fitzgerald said if Tasmanians and visitors shared their experiences about what the state had to offer more people would plan holidays here.
The campaign would be promoted at Hobart and Launceston Airports and with Trip Advisor and Jetstar.
Premier Will Hodgman urged Tasmanians to share on social media what is unique about the state.
“We need to stay ahead of the game,” Mr Hodgman said. “It means more jobs, more business for Tasmanian operators and our state’s economy will continue to perform as our nation’s best.
“A quiet little moment in Tasmania can unexpectedly turn into memories that last a lifetime. Word of mouth recommendations can have a powerful impact on people’s future holiday decisions.”