Launceston’s Roger David will embark on a closing down sale after the Australian menswear chain was placed into voluntary administration.
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The Brisbane Street store employs about five staff members.
In a statement, the company said it was now in the hands of administrator KordaMentha after being unable to cope with an influx of international competitors and the "rapid evolution" of online shopping.
KordaMentha spokesman Mike Smith said while there was no set deadline for the closure of the stores, he expected the sale to last “about four weeks” for most locations.
“It all depends on how the sales go,” he said.
“We hope a lot of stock is sold quickly, so creditors can be paid.
“The stores will close when the stock is gone.”
KordaMentha said in a statement that Craig Shepard and Leanne Chesser had been appointed as administrators and would immediately begin a national closing down sale "to clear stock and raise as much money as possible for employees and other creditors".
"Roger David, like many other fashion retailers, has been buffeted by global competition, stagnant sales and rising fixed costs," Mr Shepard said.
"The company has been exploring all options, including a sale of the business, but has been unable to find an alternative to administration."
KordaMentha said gift cards would be honoured in full for one month to encourage shoppers to participate in the closing down sale.
"Stock will be marked down to clear," the statement said adding the timing for store closures would be announced at a later stage.
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