PRELIMINARY results from a Cityprom survey show Launceston business owners are in favour of first hour free parking.
Cityprom executive director Vanessa Cahoon said about 160 businesses had responded to the survey, which was open to retailers and landlords in Launceston's city.
``It's safe to say, and certainly no surprise to anybody, that there seems to be strong support for first hour free parking,'' Ms Cahoon said.
``People are well aware there are other things contributing to business confidence . . . [and] we will of course be guided by what they're telling us what they want.''
Ms Cahoon said the final results would be analysed and sent to the Launceston City Council alongside last year's survey findings.
She said Cityprom would ``strongly urge'' the council to listen to the businesses but similarly said it was important businesses understood that free parking still carried a cost.
``The council is estimating about $600,000 figure to introduce first hour free,'' Ms Cahoon said.
To complete the survey, which closes on July 31, visit cityprom.com.au