State set to capitalise on wine growth

An Australian thirst for premium wine places Tasmanian boutique growers in a position to capitalise on a $300 million expansion opportunity in the wine industry, according to the state industry. 

Nielsen research conducted for the Winemakers' Federation of Australia found that wine consumers are favouring top-end bottled wines, and family-owned wines over retail labels.

Nielsen chief executive Michael Walton said the growth rate of these wines in the last five years opened up an opportunity for a $300 million Australian wine expansion over the next three years.

Wine Tasmania chief executive Sheralee Davies said now was an ideal time for Tasmanian growers to expand. 

``We are in a strong position right now, and we are looking to grow,'' Ms Davies said.

``If consumers are looking for better quality wines then Tasmania is in the perfect position to be able to deliver on that.  The trick for us is to maintain the quality and demand for our wines as we actually grow in terms of our physical production.

``The Tasmanian wine sector is 50 years old, and because we have been quite small, and we are still quite small, there has been a really big focus that we are growing that demand for our wines ahead of our actual supply.

``Tasmania is one of the few Australia wine regions in this position, where we can't actually keep up with the demand.''


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