Cheers: Labor announces tourism, events, hospitality package

Labor leader Rebecca White has announced the party's $97.8 million tourism, hospitality and events package, which includes $19 million in additional events investment.

She said Festivale and the Junction Arts Festival would be beneficiaries of these funds and there would be capacity to target off-season events.

Ms White said Labor would invest an additional $8.5 million into our hospitality sector, with more funds to go towards the Great Customer Experience Program, mental health support and training in hospitality and tourism.

She said the party in government would invest an additional $15 million over three years to secure international flights from Hobart International Airport to destinations including New Zealand and Asia.

Tourism Industry Council Tasmania chief executive Amy Hills said the state needed to stay ahead of the curve when it came to attracting the lucrative but limited visitor market.

"From a visitor economy perspective, we cannot afford to be complacent," she said.

"States and territories right across the country are pumping millions and we don't want to be left behind."

Tasmanian Hospitality Association chief executive Steve Old said the sector was now keen to see what the Liberal party could offer the tourism and hospitality industry.

He said as a discretionary spending sector, hospitality businesses felt the pinch when the wider community struggled with the cost of living.

"They don't go out to the restaurants as much, they don't go to bars as much and don't stay in our accommodation as much," Mr Old said.