Excitement is brewing over Boags diving into the mid-strength market with the first addition to their lineup since 2004.
Boags St George 3.5 has arrived to pubs, including Launceston's Sporties Hotel and it already has tongues wagging.
Sporties Hotel licensee Nick Daking said it was great to finally have a beer that's "way better" than others in the category.
"We're excited, and the customers are excited. They already love it," Daking said
The pub has had the new brew on tap for the past three weeks and had already "sold heaps" of kegs.
"Our best seller is St George, it's our largest selling beer for full strength," he said.
"Mid-strength is right up there. I expect it'll become a top five in our selling beers shortly."
Mr Daking said it was a drink for everyone, ranging from tradies, nurses to retirees because it wasn't heavy.
"It's a really good fit for our pub and patrons. We're not heavy metal, or have pokies," he said.
"We're a classic Aussie pub that caters for everyone and that's what this beer is.
"It's a beer you can have with your grandma right through to your granddaughter. It's a ripper."
He said Lions, Boags' parent company, had listened to his request to make the popular St George a mid-strength option.
Lions Tasmanian state sales manager John Burchill said the mid-strength beer was a fantastic addition to their lineup.
"The introduction of St George 3.5 underscores our commitment to answering the evolving preferences of beer drinkers," Mr Burchill said.
"Every drop of Boags St George 3.5 will be brewed in our brewery in Launceston.
"Excitingly, we're already receiving fantastic feedback from consumers and customers alike and look forward to many more Tasmanians enjoying a Boags St George 3.5."
The beer is available on tap at select establishments across Tasmania.