A Tasmanian business success story is continuing to blossom, and some of the greatest benefits are coming at the petrol bowser.
Tas Petroleum on Tuesday formally opened their 15th site, this one at Kings Meadows, and celebrated the occasion by offering discounted fuel on Tuesday and Wednesday.
While many operators were offering per litre prices of about $1.80, the Kings Meadows site's number board beckoned drivers with $1.49.
In September, a Australian Competition and Consumer Commission report found Tasmanian cities and towns were routinely paying more for petrol that their mainland comrades, but that the prices were falling back in line with the rest of Australia.
The report came after months of Tasmanians being slugged at the bowser, and the RACT calling out "over-charging" as retailers failed to pass on dropping international fuel prices.
Nathan Thurlow, from Tas Petroleum, said part of the company's business model was providing "competitively" priced fuel.
The Kings Meadows bowsers were full to the brim of drivers looking to cash in on the discount, and Mr Thurlow said the turn-out was evidence that what they were offering was more than tempting.
"We've got the cheapest fuel in the state at the moment," he said.
"We're looking after the consumer at the end of the day, and they'll continue to use out sites while [our price] is leading the market."
One of those consumers on the day was Lauren George from Riverside.
She said she had stopped into the petrol station on the way to work because of the sale, and that she regularly sought out Tas Petroleum sites because of the affordability of their product.
READ MORE: Capacity for Tasmanian stadiums changes
For Jessica Tunks, of Beauty Point, the price point was something that encouraged her to make the most of a trip into Launceston to seek out a Tas Petroleum site.
"My son attends Northern Support School and I drive to school every day. This is a really great place to come because it is cheaper," she said.
Premier Peter Gutwein was on hand for the opening and he said it was "great" to see a local business "going from strength-to-strength".
The opening came 14 months after a petrol price checking app was unveiled by the state government. The app showed the most expensive fuel on mainland Tasmania clocked in at 182.9 cents per litre, while on King Island prices soared as high as 214 cents per litre. The average price across the state was 175 cents per litre.
What do you think? Send us a letter to the editor:
Sign up for our newsletter to stay up to date.