ADDING the words "City of Launceston" to the front of the Queen Victoria Museum and Art Gallery is being talked about casually in some council circles.
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It is understood new names were being discussed for the museum and art gallery, in recent years referred to as the QVMAG, with one suggestion - City of Launceston Museum and Art Gallery - being discussed in the public domain.
Mayor Albert van Zetten said he had only heard casual talks around calling it City of Launceston Queen Victoria Museum and Art Gallery, and that was only to associate it with a place so people knew where it was.
Alderman van Zetten, who as the mayor sits on the QVMAG governance advisory board, said he was unsure if there had been any discussions around such a change at board level.
Council general manager Robert Dobrzynski denied outright that a name change was being considered for the QVMAG.
He said the council was "not actively considering a name change for QVMAG".
"The Queen Victoria Museum and Art Gallery name is synonymous with a proud tradition of conservatorship of Launceston's history, achievements and culture - any name change would need to take these factors into account and require very serious consideration," Mr Dobrzynski said.
Earlier, Alderman van Zetten said any serious discussion would have to go through the proper channels of council and go before the aldermen.
The institution was originally called the Victoria Museum and Art Gallery when it opened in April 1891, but to avoid confusion with the mainland state, the council changed the name to the Queen Victoria Museum and Art Gallery.
Talk about a name change comes just a week after new QVMAG signage was installed in the Paterson Street West car park to inform visitors they could park there if heading to the art gallery.
The council began using the branding City of Launceston in September in advertising in its support of the Junction Arts Festival and the Strategic Plan 2014-2024.
The branding decision was made earlier in the year, and in September Mr Dobrzynski said there would be no immediate cost for the change as it continued to use up current stock.