Stakeholders from one of Tasmania's most prominent seafood industries has given the federal government's latest campaign a thumbs up.
The government announced a $4 million campaign to raise awareness around supporting Australia's seafood businesses, in an attempt to support it under the current COVID-19 pandemic.
Tasmanian Scallop Fishermen's Association chief executive Bob Lister said industries in Tasmania would be very appreciative of the support the campaign would provide.
"A lot of sectors in Tasmanian seafood will benefit significantly... the scallop industry will benefit but not until we're under full production and scallops are available in stores," Mr Lister said.
The Bass Strait and Tasmanian Scallop fisheries are expected to be open in July, according to Mr Lister, who said scallops being sold were ones from research surveys.
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"Because we've only had limited research survey scallops caught in Tasmanian fisheries to date, there's been limited impact [from the pandemic]," he said.
"However, the processor that has been handling the research scallops has had to abide by the four-square-metre rule, which has limited the number of splitters they can have in the shed at one time."
The campaign will feature marketing across all mediums encouraging Australians to support their local fishers.
Federal Agriculture Minister David Littleproud said total demand for Australian seafood has dropped by up to 80 per cent for some species.