Now is the time to invest in local tourism, and keep that investment going.
With border measures still in place, and more COVID outbreaks reported interstate daily, Tasmania needs to ensure its intrastate tourism remains stronger than ever.
While travel bubbles have been announced with Western Australia, the Northern Territory and South Australia, Premier Peter Gutwein said the chances of opening to Victoria anytime soon was unlikely, and New South Wales, Queensland and the ACT remain under a cloud of uncertainty.
International travel in general is still off the cards, and a previously planned travel bubble with New Zealand was burst, with the island country now looking to the Cook Islands as its first alliance instead.
The loss of interstate and international visitors to Tasmania has been a massive financial blow, but one that could not be avoided in the current climate.
Even if borders were to reopen to all states, and holidaymakers welcomed back, there may be some hesitation to travel due to a lack of a vaccine.
So the focus must remain on those who can and are willing to visit our iconic destinations.
A recent Tourism Tasmania survey found 68 per cent of Tasmanians were planning to take a holiday in the state in the next 12 months with the majority preferring to holiday at home rather than take an interstate or international trip.
So news of a further $700,000 infrastructure project for the Walls of Jerusalem National Park, and a new hut for bushwalkers on the Overland Track should be welcomed, with the state relying on locals more now than ever.
While Tasmania's national parks speak for themselves, investing in quality facilities only adds to their appeal, and reminds locals of what is in their own backyard.
Let's keep investing in our natural assets, and shouting from the rooftops how great our state is.
Despite what Queensland deputy premier Steven Miles says, Tasmania is the place to be.