A marketing agency is being sought to help boost apprenticeship and trainee numbers in Tasmania through the creation of a new promotional campaign.
The State Growth Department has advertised a tender for a two-year contract to deliver a "statewide ... promotional campaign" with the aim of increasing the number of Tasmanians undertaking vocational education and training.
"The objective of the marketing campaign is to create a positive long-term social and behavioural change around the perceptions of VET in Tasmania, and help position VET as a first-preference option," the tender listing reads.
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It's estimated the contract would commence on March 31 this year and end on June 30, 2022.
According to the latest statistics from the National Centre for Vocational Education Research, there were 9255 Tasmanians in training as at June 30, 2019 - a nation-best 9.9 per cent increase on the number of apprentices and trainees recorded at the same point in the previous year.
Tasmania defied the national trend on this metric, with the overall number of Australians undergoing apprenticeships and traineeships declining by 1.4 per cent.
While the state's completion rates were up 7.3 per cent in the June 2019 quarter when compared to figures from June 2018, they were down 20.9 per cent since 2015.
However, Tasmania's completion rates were recorded as the highest in the country at 58.1 per cent, compared to 52.7 per cent for the rest of the nation.
The number of course cancellations and withdrawals were up 1.1 per cent in June 2019 but down 6.4 per cent across the four-year period.
Education and Training Minister Jeremy Rockliff said vocational education and training represented "a more flexible, accessible and adaptable platform for educating than university education".
"It provides students with more job opportunities and higher starting salaries than university graduates," he said.
The tender for the promotional campaign contract closes on February 26.