If you've been wandering through your television's channel list recently, you may have noticed a rather strange promo loop running on channel 84.
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Well, if you go back there today, you'll know why all that was happening.
From today, Tasmanian television viewers will have access to a new digital station.
Win Gold went live to air today on channel 84 in all of Win's regional centres.
According to Win-TV, Gold will features a range of programming, including home shopping, educational shows, lifestyle and community programming.
However, I'm led to believe that - despite the promotional blurb - Gold is nothing more than a rebadging of Channel Nine's Extra channel, which basically is nothing more than an infomercial channel.
People wishing to tune in to Win Gold will need to rescan their television or set-top box tuner.