Every Tasmanian knows a "Jadyn", the government reckons.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Or is it "Jaydn"?
An ad campaign featuring a mulleted tradie known interchangeably as "Jadyn" or "Jaydn" will run on social media platforms over the coming months aimed at encouraging young Tasmanians to get vaccinated.
READ MORE: Two teenagers rescued from flooded river
The "Good Onya Jaydn" campaign was announced by Health Department secretary Kathrine Morgan-Wicks during Friday's COVID briefing.
It features a tattooed, high-vis wearing man afraid of needles who passes out and meets some other characters from past vaccination ads like Mavis and Graham.
The ads will play on Facebook, Instagram, YouTube, TikTok and Snapchat over the coming months.
Ms Morgan-Wicks said they were an attempt to boost vaccination rates among younger Tasmanians.
"Everyone knows a Jaydn. He's a good-hearted, outgoing tradie whose got a bit of a fear of needles," she said.
"I have no doubt you'll become fond of this endearing character over the coming weeks and months ahead."
Vaccination rates are lower in younger demographics, although they have had less time to get the jab.
First dose rates are at 74 per cent for those aged 20 to 24, 70 per cent for 16 to 19 and 56 per cent for 12 to 15.
Tasmania is likely to reach the 80 per cent fully vaccinated milestone in the next seven to 10 days, with a target of 90 per cent by December 1 and borders to open on December 15.
About 74 per cent are fully vaccinated, and 88 per cent aged over 16 have had at least one dose.
There are still about 50,000 eligible unvaccinated Tasmanians.
Ms Morgan-Wicks said there was still a way to go.
"You can walk into our state-run clinics and get vaccinated without an appointment, or you can make a booking with your GP or with your pharmacy," she said.
What do you think? Send us a letter to the editor:
Our journalists work hard to provide local, up-to-date news to the community. This is how you can continue to access our trusted content:
- Bookmark www.examiner.com.au
- Make sure you are signed up for our breaking and regular headlines newsletters
- Follow us on Twitter: @examineronline
- Follow us on Instagram: @examineronline
- Follow us on Google News: The Examiner