Devil's Own Ice Creamery opening first store in Launceston

The Devil's Own Ice Creamery began as a popup and has experienced a meteoric rise over the past three years, transitioning from a stall in 2019 to a food van in 2020, and culminating in their first store on Lawrence Street.

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The Devil's Own co-owner Martin Hamilton said he and his wife Emma were excited to be opening their first store and believed their new location would help the business succeed.

"We couldn't be happier with the location, it's literally 50 metres from the City Park, it's right near the new university development," he said.

"We think it's a wonderful spot for an ice creamery, especially with its proximity to the City Park.

"Let's face it, in the summertime what's better than playing in the park with the kids and then coming to grab an ice cream on the way home."

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Mr Hamilton said the milk used in their ice cream came from local Jersey cows which meant more people could enjoy their products.

"We find that people that are lactose intolerant can actually tolerate our ice cream a lot better than other brands of ice cream," he said.

"It also is a bit sweeter than regular milk, so we actually use less sugar in our ice cream to get the same sort of flavour profile that we would need with other milk."

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A $25,000 grant from the Department of State Growth allowed the Hamiltons to upscale their business to a food van in 2020 which saw the business boom, paving the way forward for the Lawrence Street store.

"Without that grant, we would still be operating out of a three by three marquee very restricted," he said.

While the storefront will give the business some stability, Mr Hamilton said the food van will still be out and about at community events.

Mr Hamilton said with his business on the rise he was keen to give back to the community whether through sustainable practices or conservation.

"We use as much organic and sustainable produce as we can, the packaging is all biodegradable," he said.

He said a portion of all sales will go towards the Save the Tasmanian Devil Program.

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