If you hadn't heard that a candle store had found its home on Charles Street - it's highly likely that you'd have smelt it.
A business that started by chance in his mother's kitchen 20 years ago has turned into a retail store for Jason Crumblin and the Tamar Valley Candle Company.
"We've been an online company for the last 20 years this October," Mr Crumblin said.
"I started this from needing to make a candle for my Nanna for her memorial and I couldn't find one and that's how it started in my mum's kitchen, and it just grew and grew.
"On her stovetop with a saucepan, that's how the whole company started."
Bucking a common trend of businesses going online, Mr Crumblin opened the Charles Street store after a surge of demand for product during the last year.
"People wanted to smell, you can't smell online and scent is a real personal thing," he said.
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"We kept getting requests for it, and I honestly got sick of working at home ... I wanted to remove it from the house and have work life balance, and this has been wonderful.
"The locals are loving it, we've had heaps of people coming in and getting to try the scents, we've been really well accepted."
According to Mr Crumblin, the business's point of difference is that everything is hand made in a studio at Grindelwald, with his own designs for packaging and as many local ingredients as possible.
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"It's all local - our glass is manufactured in Hobart, our packaging is manufactured in Melbourne because we can't find anyone here to do it yet, and we locally source local products like our lavender - where I can source local I try to keep in Tasmania as best as possible," he said.
"I like supporting small business. We work about 100 hours a week, most people don't but I love it - it's a passion, when you love something you do, you do what you love."
For more information and opening hours, visit the business's website.
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