How to boost your sales in 2021 with SMS marketing

This is a commercial collaboration SMS Comparison.

Want to supercharge your sales well into the new year? Your answer may lie in the humble text. SMS marketing has been a thing since the early 2000s, and it shows no signs of losing its status as one of the most powerful marketing tools around.

In a world where advertising campaigns are delivered in increasingly abstract dimensions, SMS marketing remains a steadfast solution for reaching your customers in a way that leads to impressive sales results.

But before you start texting customers at random, it pays to craft your own SMS marketing strategy based on your individual needs. Which is why we're bringing you a few tips to boost your future sales with SMS marketing in a way that works for you.

Figure out how texts will serve your business best

There are many different ways to use SMS marketing to benefit your business. From messages about upcoming promotions, to invitations for store events and friendly appointment reminders, the humble text is a powerful and flexible tool.

Not only can texts improve your sales, they can also enhance your brand when personalised and tailored to meet the desires of your clients.

Keep texts friendly, creative and concise

Before you send your messages, make sure they are ready. According to the experts, a well-worded and to-the-point message that includes a strong call to action is more likely to engage your audience.

Long-winded messages drowning in detail will most likely be ignored and deleted. For best results try to keep your texts to one sentence and avoid industry jargon.

Most importantly, make sure to check your grammar and spelling. Nothing gets in the way of your marketing message faster than written errors.

Also look out for marketing messages and make sure you know about spam laws. The Govt Spam Act 2003 sets out responsibilities under Australian law.

Consider working with an SMS marketing provider

When it comes to using SMS as a marketing tool, DIY is not the ideal solution. Sending hundreds of messages manually is extremely time consuming, and we all know time is money.

The good news is that SMS marketing providers in Australia allow you to send SMS messages en masse with greater ease. The bad news is there are many providers to choose from, and each offer different products, services and pricing systems.

Thankfully SMS Comparison have done the homework for you, creating their SMS Comparison Table based on the usage requirements and needs of different customers.

Send texts via your desktop

According to the experts at SMS Comparison, sending SMS messages from your computer has never been easier with many Australian providers offering a range of good, quality services.

Companies such as Wholesale SMS, ClickSend and SMS Broadcast can all help you to send texts from your computer, with packages tailored to suit the individual needs of businesses depending on the style and amount of SMS messages required.

To make sure you find the best solution for your business, be sure to compare providers before you get started.

Supercharge your SMS campaign

If you need to reach a large audience, it's best to engage premium SMS providers that offer premium gateways. In simple terms, these providers can maximise your delivery and minimise lag times, making them great options for businesses who need to update customers on current promos and events in real time-such as flash sales or temporary store closures.

To decide on a premium provider fast, check out this comprehensive business SMS provider comparison chart.

Ready to create your next SMS campaign? Check in with SMS Comparison before you launch to send text messages that will take your marketing to the next level.

As French poet René Char once said, "I believe in the magic and authority of words." When you choose your own words right, and send them via text, you may just convince your customers to believe in the magic and authority of your brand, increasing your sales to boot.