Rumoured plans for a mainland university to set up shop in Launceston's central business district is still "just rumours" for now.
Cityprom chief executive Steve Henty was reported on radio mentioning a plan to develop a university in Launceston but on Friday Mr Henty said he did not want to put too much emphasis on it.
However, he said if another university did come to Launceston it would be a great move and positive for the city.
"With UTAS coming in closer it's great. Another university offering would be great, coupled with inner city living they're all key drivers to having vibrancy in contemporary cities," Mr Henty said.
It is understood a proposal includes the privately-owned Paterson Street car park behind the former Birchalls book store, Swinburne University and Foundry.
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The speculation also involves the City of Launceston council putting a bus mall in the car park with the university to be built on top.
"The moving of the buses out of St John street was always a move to finalise the first step of the City Heart Project," Mr Henty said.
"There is certainly some support there for that to happen. I think the bus stops do need to be in the CBD. But if we could create a transport hub with Redline and regional and metro all in the same space and took them off a prime retail strip then yeah, absolutely there's a lot of support for that."
City of Launceston mayor Albert van Zetten said the council was in discussions regarding proposed redevelopment of some on the city's most prominent CBD sites.
"While we're aware of speculation in some quarters of the community - and we've seen some of that in the media in recent days - a number of these proposals are not yet sufficiently advanced for us to be able to comment on them publicly," he said.
Education Minister Jeremy Rockliff said the government had not had any discussions with Swinburne relating to a physical presence in Launceston.
"The Office of the Coordinator-General has engaged with Foundry for over four years on different opportunities and matters relating to innovation, education, technology, smart cities and projects out of the Launceston City Deal," he said.
"We continue to discuss opportunities with Foundry and, like other innovative local businesses, actively encourage their expansion."
Swinburne University and Foundry were contacted.
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