One of my all-time favourite superheros is Spiderman, and in this great fictional story, his uncle imparts a precious piece of advice telling his nephew, that with great power comes great responsibility.
What a shame national radio broadcaster Alan Jones obviously never watched the Spiderman movies.
He has a platform through his radio show which reaches the lives of thousands of listeners.
And what did he do with his great power this week?
Did he defend those unable to fight for justice? Did he urge his listeners to choose the higher ground and respect others' opinions?
Unfortunately not. He instead encouraged the Prime Minister of Australia to use physical violence against a woman in order to achieve a political goal.
Too harsh? Well let's break it down.
Alan Jones advised Scott Morrison to "shove a sock down her throat". The "her" is referring to perhaps the most respected leader in our region, the Prime Minister of New Zealand Jacinda Ardern.
How would Mr Morrison do that? He would need to grab her hair and jerk her head back in order to force her mouth open. Then with his other hand, take a sock and push it past her lips, teeth and tongue to get to her throat. She would be unable to breathe, unable to scream for help and no doubt gripped in fear for her life.
Well done Alan Jones, that is certainly one way to silence a woman.
In another fabulous piece of advice, he goes on to say Ms Ardern is "a lightweight" and suggests Scott Morrison prepare "a few backhanders".
Let's think about that for a moment.
Alan Jones wants our prime minister, a married man with two daughters, to physically smash this young mother with the back of his hand for voicing her opinion and representing her country.
How could anyone, let alone a leading national broadcasting figure, even think this would be appropriate behaviour?
As millions of dollars are poured in charities like White Ribbon; as millions are spent funding services to protect women and children from violence; as our health system and police force struggle under the weight of domestic violence, this wealthy, pompous man offers his advice on how to deal with a woman you don't see eye to eye with.
Think about what you say Mr Jones, and if you are unable to do that, then get off the air.
You have failed your prime minister and shamed yourself and anyone associated with you.
Worst of all, you have failed the vulnerable women of your country, one of whom will die this week - yes Mr Jones one will die this week at the hand of a violent man.