People around Australia have already donated more than $70,000 to the family of three-year-old Alby Davis, who died tragically on Monday.
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Social media posts say Alby was playing with some presents that had arrived for his fourth birthday party, and choked to death on a small ball.
A family friend organised the fundraiser to help parents Simon and Anna Davis get through without financial stress.
As of late Thursday morning, more than 2900 people had donated $89,222 in the previous 20 hours, towards a $100,000 goal. The goal was originally $40,000.
The Gofundme page The Small Folks Village said Simon was a relief teacher, and not entitled to any leave, and Anna was self-employed with an online business The Small Folk, which specialises in educational toys and games for small children.
Alby is survived by his two siblings, Sage and Acre.
A tribute and fundraiser are at GoFundMe