THE 24th annual Targa Tasmania event is officially under way, following Monday's ceremonial send-off from Country Club Tasmania.
Sports cars of all varieties lined the Country Club's car park, before Bass Liberal MHA Sarah Courtney officially cut the ribbon to start the event.
This year's flag car was John Keating's convertible 1975 Alfa Romeo 2000.
Mr Keating has taken part in Targa for the past 13 years and said it was an honour to be selected to lead the pack at the opening.
"We're hoping to do very well - we'll start and finish," he said.
"We won't win any big prizes, but we have the open air and that's something the others don't have."
Ms Courtney said Targa had become one of the state's most iconic sporting events.
"The event provides thousands of Tasmanians with the chance to see a world-class international motor sport event in their home state and attracts many interstate and international visitors to Tasmania every year," she said.
"It also helps spread the message about Tasmania's great roads and wonderful scenery, the state's quality food and wines, and its friendly people."