Every road user means something to someone.
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And it’s in your hands to ensure you and your family are safe on our roads.
This is a message that The Examiner will be promoting over the coming weeks.
Our campaign is more than just a road safety message.
We all know that speed kills, that we shouldn’t drink and drive or we should slow down for the weather conditions.
We also know that mobile phones are no-go zone and inattention – whether it be playing with the radio, disciplining kids in the backseat or taking a sip of the coffee – are somee of the leading causes of crashes.
So if we know all this, why are people continuously being seriously injured or killed on our roads?
The Examiner has partnered with Tasmania Police in an effort to deliver a road safety message that will be heard.
The stories featured will include victims’ families, crash survivors and front-line emergency service workers (both career and volunteers).
Our campaign has been designed to be raw, emotional and at times confronting.
Unfortunately we have to show and tell the horrible and devastating effects of crashes.
Stories will include the crashes that could have been prevented and those that were a true “freak accident”.
We are doing so with full cooperation of stakeholders and importantly families who have chosen to share their grief with us and our readers.
Many of the stories will feature our career and volunteer emergency service workers.
The people who are forced to attend crashes in their communities. The people who knock on the door to deliver the worst news or deliver life saving medical care.
Those who are called away from their families and then return home to their children after experiencing the horror and grief of a fatal crash.
It’s our aim that these stories will save lives.
But we can’t do it alone. We can tell the stories, but it’s the actions that will make a difference.
No one is invincible.
The steering wheel, the seat belt, the accelerator, the alcoholic beverage and the handle bars on a motorbike or bicycle – it’s all in your hands.