Tasmania’s tourism appeal is growing as new figures show the state is Australia’s most recommended visitor destination.
Only New Zealand ranked above the state in the word-of-mouth stakes, according to Tourism Tasmania’s latest quarterly Tourism Info Monitor survey.
Tourism Northern Tasmania chief executive Chris Griffin said northern Tasmania was benefiting from the state’s visitor number growth.
The region offered boutique and eclectic experiences with a chance to interact with locals, he said.
“That’s resonating with a market that’s looking for honest and authentic holidays.”
Tourism Tasmania wants to use social media this summer to further grow Tasmania’s profile.
It’s encouraging visitors and locals to share their uniquely Tasmanian experiences to social media using the hashtag #TassieStyle.
Mr Griffin said social media was “word of mouth on steroids”, and an “essential platform” in marketing.
He said those driving the campaign wanted to see Tasmanians showing off their state, and a bit of irreverence.
The social media campaign is offering three holidays for two people to the value of $7,500 for the best posts, and weekly $500 travel vouchers.
More than 250,000 people are expected to visit the state this summer. Tasmania had the second-highest advertising awareness among Australian states for tourists, according to the TIM report.
Only Queensland and Victoria were more appealing as Australian holiday destinations among people surveyed.