The Lilydale mother-of-four has built up a considerable following on Facebook and Instagram since creating the homemade jewellery brand a few years ago, and now supplies products to a handful of gift shops across the state, as well as some on the mainland.

Speaking from the Tassie Dazzle stall at Agfest earlier this month, Mrs Pedersen said the venture was heavily focused on creation.

“It's a creative outlet and a bit of colour therapy,” Mrs Pedersen said. 

“It's nice when people can come along and buy little bits so I can buy my next lot of supplies and create something new.”

Ms Pedersen said she tried to support small businesses wherever possible in sourcing materials. 

“All of my timbers are all locally grown and cut timbers, for example all of my cutting is done by a young family on the West Coast.

“All of my felt is free trade from Nepal through the charitable organisation Seven Women, so for me it's about a feel-good thing that I enjoy creating but people can know has good foundations as well.”