Esteemed Hobart filmmaker Dan Broun last week announced his intentions to create an annual art festival inside the unique cool-climate rainforest.

Broun has worked closely with the Bob Brown Foundation and Save the Tarkine in recent years, and believes an arts festival would promote positive attitudes towards the wilderness.

He is also confident the festival could generate more money than mining and logging.

Tourism Industry Council Tasmania chief executive Luke Martin has jumped on board, but wants to ensure the festival is handled carefully.

"The Tarkine is a sleeping giant that is hopefully about to be awakened," he said.

"It's in a remote area in the North-West. But the impact of activating tourism in the North-West would be felt throughout the whole region."

Tasmanian Conservation Trust director Peter McGlone agreed that the idea could be more valuable than logging and mining.

"The entertainment industry is massive in Tasmania," he said.

"Arts festivals are big events on the mainland and they draw massive numbers. There's only one Tarkine in the world. I think it's a great idea."

Save the Tarkine campaign co-ordinator Scott Jordan said more people would likely support an arts festival because it was not associated with a subsidy.

"Arts and tourism are industries that can be delivered in the future without taxpayer subsidies," he said.

"It's creative and it's something that can preserve the Tarkine and build a focus around our region.

"It's something we can all be proud of."