TOURISM Industry Council Tasmania is hoping the North can become the state's winter holiday destination in the coming years.
Launceston and neighbouring towns have experienced far fewer tourist numbers during June, July and August in comparison with the warmer months, but TICT chief executive Luke Martin believes new attractions to the regions will warm people to the idea of braving the cold and seeing what's on offer.
According to Mr Martin, however, a boost in winter tourism will not occur without the help of locals.
``We're encouraging Tasmanians to get out and see their back door,'' he said.
``We want to get people out and about.''
Despite much of the North's winter tourism revolving around AFL events, Iron Pot Bay Vineyard owner Julieanne Mani thinks the answer to Launceston's winter woes is right on the doorstep.
``I think there's a story down here - a story in every corner - and it's not just in the wineries,'' she said.
``This is all very personable and people love hearing the story.''
Having grown up in Launceston and spending the past 17 years living in the US, Mrs Mani said she was overwhelmed by what was on offer in the North when she returned home.
``Already I can see things happening. The promotion of everything has changed.
``It's beautiful 365 days a year.''