THE bells rang for another Sydney to Hobart finisher as Moores Hill winemaker Julian Allport covered the bar for fellow Northern stallholder Dickens Cider yesterday afternoon.
The two producers have nabbed a prime spot for boat watching, in the back shed of the Taste of Tasmania festival known as The Paddock.
It's been a successful festival for the Sidmouth winery, with the 2013 Riesling picking up best aromatic white in the wine awards.
But Mr Allport said the award hadn't made much of a difference to his sales, with the riesling already a crowd favourite.
``People can already pick that it's a good wine, so we don't get that many looking for (the yellow winner's sticker on the stall) and seeking it out,'' he said.
It's the fourth year Mr Allport has set up stall at the Taste, and the fifth for Dickens Cider co-owner Corey Baker.
``It's the best event to attend as a stallholder to promote a product,'' Mr Baker said.
``The numbers seem to be down on last year, but a lot of people are drinking cider.''
Mr Baker has already served 1700 litres of cider and expects to have served more than 3000 when the six-day festival wraps up on Friday.