Fashion business is booming online

DUST is clearing and foot traffic is settling after a frantic fortnight at Launceston's Christmas ground-zero - the Brisbane Street Mall.

While post-Christmas sales  continue to offer specials for latecomers to the bargain blitz,   retailer Ree Smith has relied on internet shopping to attract customers.

And she says her online business, Burrowed Fashion, has been booming.

``This year has been busier than the last two years -  the brand is becoming more well-known,'' Ms Smith said.

``I have 13 stockists across the country that sell my products. Most of them have come in the last six months.

``Financially it's helped -  we've managed to get a lot more funds together for the store.''

Knitted scarves, clay bead necklaces, headbands, jewellery and more are made by Ms Smith.

She said Facebook and Instagram had been instrumental in growing the presence of Burrowed Fashion, not only for contacting potential stockists  but for taste-testing new designs.

``It lets me know which products to make more of, or keep an eye on what's trending,'' Ms Smith said.

``The amount of likes or comments gives you an idea of what's popular or what's not.''

She said Burrowed Fashion would participate   next year  in Launceston's Pop-Up Project, and she  also has her eyes set on a temporary Elizabeth Street site.

``It's going to be called Den,'' Ms Smith said.

``It will be an opportunity for my friends and other handmade businesses to have a stockist as well.''

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