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The 2012 season is eight weeks old and already 10 trophies have been won, with another two on offer this weekend.
Tomorrow's Western Derby between Fremantle and West Coast follows the Showdown, Q clash and White Ribbon trophies for the intrastate rivalries in South Australia, Queensland and New South Wales. And Richmond will be out to reclaim the low-profile Col Austen Cup from Hawthorn at the MCG today.
So far there's also been the Blue Ribbon Cup, the beyondblue Cup, the Prime Minister's Cup, Anzac Cup, Alec Campbell Cup, Richard Pratt Cup and Barker-Whitten Challenge Plate.
Yet to come, among many others, are the Dyer-Richards Cup, Lockett-Coventry Cup and Robert Rose Cup, all of which can be won by Collingwood.
So far this year the Magpies have collected one trophy when they pipped Essendon by a point for the Anzac Cup, but they could potentially squeeze another four into their trophy cabinet.
Collingwood and Carlton are so big that they play for two trophies. The Blues won the Pratt in their home game in round three, while the Peter Mac Trophy is awarded when the Pies host the return match in round 15.
At least Collingwood and Carlton have long traditions. Greater Western Sydney had the chance to win a couple of trophies in its first five weeks of existence.
The Giants may well be premiership contenders in a few years but hardly deserve to win any trophy just yet, so it was only right that they lost the White Ribbon to Sydney and the PM's Cup to the Western Bulldogs.
Many of the trophies are attached to worthy causes, like the Peter Mac and beyondblue. Others just seem to be made up for the sake of having a trophy.
In recent years, there has been at least 26 separate annual trophies for home and away games celebrating either a charity, a long-term rivalry, a brand new rivalry, a military battle, a former great or a tenuous link between two clubs.
Then there's the individual medals to go with the trophies.
Hands up who knows the reigning Frank MacDonald medallist, or who has won the Marcus Ashcroft medal, or the Brett Kirk, Ross Glendenning, Ian Stewart, Silk-Miller, Sutton-Rose or Archer-Hird medals.
Let alone the Jason McCartney medal.