They have also foreshadowed a likely revamp of inefficient distribution and warehousing operations.

Launceston-headquartered TasFoods has struggled to become profitable, and is now aiming to tap the market for $6 million to back a new strategic direction.

"(The) commercial foundations of the business are below expectations of an emerging branded food and beverage business," new chief executive Scott Hadley and chief financial officer Shona Croucher said in a presentation released to the ASX.

"TasFoods has been operating as individual business units.

"We are not taking advantage of why we are TasFoods.

"The business has a fragmented supply chain with five manufacturing sites and six warehouse/cool rooms.

"Distribution and warehouse operations are not integrated across TasFoods, with separate route to markets for milk/cream, cheese, wasabi and poultry, resulting in duplicated effort and increased cost."

They said there was no ERP (enterprise resource planning, an automation of business processes) and that led to inefficiencies through the value chain and in ways of working.

The company had an opportunity to improve simplicity and efficiency through consolidation.

They said TasFoods had the opportunity to capitalise on its strength in Tasmania with strong customer relations to build a platform for growth, while there was "untapped potential" in mainland markets.

About 10 per cent of current sales were outside Tasmania.

Mr Hadley and Ms Croucher said the business had an outstanding base of strong local and national brands with heritage and authenticity, listing Betta Milk, Nichols Poultry, Pyengana Dairy, Meander Valley Dairy, and Shima Wasabi.

The company aims to raise $5.5 million through a partially underwritten two-tranche placement to institutional, professional and sophisticated investors.

That would be followed by a share purchase plan offered to existing shareholders, aiming to raise up to $500,000.

The presentation said TasFoods was "a diversified food business leveraging the natural attributes of Tasmania's agricultural and food production environment to create premium food products".

"TasFoods has a strong and loyal customer base in Tasmania and continues to focus on its long-term vision to showcase the state's finest produce to the world."

They said the company had significant leadership change at board and executive level in the second half of last year, and had since undertaken strategic reviews to ensure it was positioned to grow sustainably.

"The new strategy specifically focuses on for key pillars - fortress Tasmania, mainland markets, centre of excellence and adjacent expansion - to ensure the company can leverage its competitive advantage and realise its potential as a leading branded premium produce group," they said.

The centre of excellence was envisaged as a "right-sized, focussed and professional corporate centre".