The announcement that the final Ashes Test will be played in Hobart has been welcomed by tourism, business, and hospitality stakeholders.
The Tasmanian Chamber of Commerce and Industry chief executive Michael Bailey heralded the historic announcement.
"There are people that wish things could happen and there are those that make them happen. Premier Peter Gutwein has just made history happen," he said.
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Mr Bailey highlighted the economic benefit the Ashes Test would bring to the state.
"Will we see a short-term economic benefit to the state with the influx of national and international visitors for the match," he said.
"But, I am most excited about the ongoing tourist benefit of millions of people from around the world being introduced to Tasmania".
One of the state's peak tourism bodies described the Test, to be played at Blundstone Arena, as a five-day advertisement for Tasmania.
"A global cricketing audience of one billion eyeballs closely follow the Ashes series and Tasmania in January will be hosting arguably the single biggest sporting event being held anywhere on the planet over those few days," Tourism Industry Council Tasmania chief executive Luke Martin said.
Mr Martin said it was critical the state fully leveraged the event because even though there would be an immediate economic benefit, it would also contribute to the "bigger picture".
"This is a once in a generation opportunity that we must fully embrace," he said.
"I want to see a flood of Tasmania branding on the ground, boaties on the Derwent for the cameras to spot between overs, and five beautiful blue sky days of January Tassie summer."
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Hospitality will also receive a boost thanks to the decision, which Tasmanian Hospitality Association chief executive Steve Old said was a "massive opportunity".
"You can't take away the exposure that will bring to the rest of the world," he said.
"Any sort of recovery we can get for the market, and any other events right around Tasmania, provides a critical injection.
"Securing an Ashes Test comes at the perfect time for the hospitality industry, which has battled through a horrific 20 months and is looking to bounce back when we reopen to the rest of Australia on December 15."
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Dana Anderson
On a Friday night you may see me at the theatre, a festival, an exhibition, or in the corner of one of my favourite establishments reading a novel. So, it makes sense I am the arts and what's on reporter for The Examiner. To contact me about a story please send an email to dana.anderson@examiner.com.au
On a Friday night you may see me at the theatre, a festival, an exhibition, or in the corner of one of my favourite establishments reading a novel. So, it makes sense I am the arts and what's on reporter for The Examiner. To contact me about a story please send an email to dana.anderson@examiner.com.au
