The as-yet unconfirmed rumour that Hollywood celebrity Chris Hemsworth is eyeing a large expanse of land on Tasmania's East Coast has brought international eyes to an area that has been quietly garnering real estate prestige in recent years.
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The rumour, if little else, illustrates the region's recent transformation in the minds of mainlanders, from wild and isolated to the home of luxury nature escapes.
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That was certainly the experience for Lynne Wilton, who purchased a large 22-acre plot in Chain of Lagoons in 2016, just 30 minutes drive along the coast from the rumoured sale.
When Mrs Wilton bought the property five years ago, the state's East Coast property market looked very different.
"When we bought the property, it had been on the market for three-and-a-half years. These days they're on the market for three to five weeks," she said.
While working successfully in Victoria's competitive real estate industry, Mrs Wilton felt continually pulled back to the Apple Isle's rugged East Coast.
"The more I started coming down to Tasmania, the less I wanted to go home," she said.
With her husband recently retired, the couple took the leap and decided to move down permanently.
After designing and building their own property - which will be featured on Australia's Grand Designs in March next year - Mrs Wilton now characterises their move down to the East Coast as part of a broader generational trend.
"We see ourselves as part of a third wave of settlers in the region, coming after the first wave of sealers and fishermen and the second wave of miners and farmers," she said.
That third wave, according to Mrs Wilton, is more focused on rejuvenating the land.
"We've planted about 1400 trees. There are sections on our property that are now very reminiscent of what the first settlers would have seen," she added.
Five years later and the couple are poised to open up their new glamping experience, Little Beach Co, nestled in their coastal holdings, on December 27.
"We bought this stunning property at Chain of Lagoons virtually on the spot with the intention of making it our holiday home."
"But once construction began, we realised that not only did we not want to live anywhere else, but also our patch of paradise was too good not to share," she added.
Whether the Hemsworth rumour proves in time to be true, Mrs Wilton believes anyone would be lucky to have nabbed the 531-hectare coastal plot.
"Whoever ends up owning it, they will have bought the most beautiful strip of paradise. If I could have afforded it I would have bought that land, no hesitation, sight unseen," she said.
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