Launceston's Brisbane street Christmas tree is now lit up and shining down on shoppers, marking the start of the festive season for the city's CBD.
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Alongside the tree lighting, Cityprom Launceston Central City has launched its promotional campaign "Love Launnie Christmas".
Under the campaign, the CBD will pay host to a mix of festive events and activities in the lead up to Christmas.
These include a "Find Santa's Reindeer" competition, along with a Christmas window display competition with a total prize pool of over $1200.
The city's malls and streets will also play host to a range of festive entertainment, musicians, community groups and street performers. The campaign will run until 24 December. To find out what's on visit launcestoncentralcity.com.au/christmas
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