Launceston's Another Computer Store keys into gaming market

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The demand for designer PC gaming setups has exploded during the pandemic, with a global silicon chip shortage limiting supply and lockdowns pushing many to upgrade their home entertainment.

This resulted in five straight quarters of demand growth for PC shipments, based on data from global market researcher IDC.

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And that demand could be set to continue, according to Ryan Reith, IDC's group vice president of Mobility and Consumer Device Trackers.

"Many have speculated that as reopening slowly begins around the world this growth could be in jeopardy, but we are just not seeing that," Mr Reith said in recent report.

Hoping to build on the surging demand for designer setups, Another Computer Store owner Leesa Austin wants to help Launceston's gamers navigate the daunting task of building a home PC.

"We want to focus on the gaming experience and get people to come build it with us," she said.

When asked why patrons should choose a local PC retailer over buying online, Ms Austin noted the tailored experience on offer at her store.

"We can help them choose the parts and design the PC to their needs, depending on whether or not they want something at a beginner level, or something they can grow into."

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Heading the businesses new venture is gaming PC guru Ben Makepeace, who first built his first home gaming setup aged just 11.

"I have a lot of knowledge on compatibility. We've found when people build their own at home they often don't quite get the compatibility right and the computer just doesn't mesh together.

"That's something we can really help with," he added.

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Adding to the businesses appeal is the opportunity for hobby builders to learn how a professional puts together a custom PC.

"They get the opportunity to build it here if they want and we can guide them," Mr Makepeace said.

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