A new round of $300 Tasmanian travel vouchers will be available for interstate visitors in a bid to boost tourism in the island state this summer after the COVID-19 pandemic caused havoc on the industry.
Under the Tassie Holiday Voucher program, residents from South Australia, Western Australia and Queensland will be able to register for a ballot to go into the running for 10,000 vouchers.
At the same time, tourism and hospitality businesses are being invited to offer package travel deals to potential visitors, which will be marketed via a website.
Businesses can submit applications online until October 18.
Tourism Minister Sarah Courtney said successful interstate ballot recipients would book their travel and redeem their vouchers through the Tassie Holiday Voucher online marketplace.
She said the vouchers would be available to use from November 4 until December 31.
"We know that visitors from Victoria and New South Wales traditionally make up 70 per cent of total interstate visitation to Tasmania, and the ongoing border restrictions with these markets have significantly impacted our visitor economy," she said.
"This program is expected to stimulate travel from interstate markets that currently have open borders with Tasmania, providing vital economic support for our accommodation, tours, and attractions sector.
"Importantly, interstate travellers will be able to take advantage of more direct flights recently launched and are set to take off from November."
These flights include direct flights between Launceston and Adelaide and Launceston and the Gold Coast.
Tourism Northern Tasmania Chris Griffin said hundreds of Tasmanian businesses would have access to tens of thousands of potential visitors from the three included states.
He said it was an exciting campaign that would stimulate the market in the period leading up to Christmas.
"We know that travel vouchers have worked well for the Tasmanian market. We have good confidence the platform will work for these interstate markets," Mr Griffin said.
"The marketplace platform is about putting travel ideas in front of interstate travellers who have less familiarity with Tasmania, so that they can better plan their holiday with confidence."
"We encourage businesses to put forward an expression of interest to detail their ideas and opt into the platform."
The joint state and federal government initiative, with funding from the COVID-19 Relief and Recovery Fund, is expected to bring an extra $25 million revenue into the state.
Ms Courtney said the voucher program would bring attention to Tasmania's spectacular products and destinations to encourage more visitors to the state.