Grants of up to $10,000 will be available for organisers of established Tasmanian events, with $100,000 earmarked for the scheme.

Tourism, Hospitality and Events Minister Sarah Courtney said the purpose of the scheme was to add value to an existing marketing strategy for established events and drive state and national visitation to regional Tasmania.

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Past grant recipient, Tasmanian Garlic and Tomato Festival co-ordinator Allan Roark said the previous grants had helped him market his event to a greater number of Tasmanians which drove attendance at the festival.

"The festival grant allowed us to market to other areas of Tasmania and bring people into the Meander Valley that might not necessarily have come," he said.

"We found with the grant that with the correct marketing we can get people not just come up for the day, but spend the whole weekend in the area and that tips much-needed funds into that local area."

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Ms Courtney said preferences would be given to events and associated marketing projects that would drive visitation to regional Tasmanian during the tourism off-peak season.

She said the government understood it was important to activate Tasmania's intrastate and interstate markets during the pandemic, and said the events and tourism sector had a critical role to play in driving visitation to the regions.

Grant applications are now open with submissions closing December 8.

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