Toby Greene won't play for the first five rounds of the 2022 AFL season.
It's a pity in a way because he displays the talent and skills that gets the fans to watch AFL on the box and go to the games.
But that he will be on the sidelines is absolutely correct.
For it matters not how good a player might be if he acts like a dill.
There are many who will argue that there is way too much lip from the players in the modern game in any case.
It seems to happen way more often, perhaps even reaching the point where it is considered normal and acceptable behaviour - especially by the players.
And perhaps that is no better demonstrated by the entitlement suggested by his lawyer before the AFL appeals board when he said that Greene was in the process of demonstrating he was displeased with the call - he was challenging the decision.
Few disagree with the premise that Greene went too far on this occasion but maybe the bigger question is whether he should have been going there at all.
Most would think it reasonable for a player at any level of the game, and indeed in other sports, to as politely as possible seek an explanation for a decision.
But there are myriad ways to do that and only a few of them should considered to be in order.
Making other than purely incidental or "friendly" contact with a sports official should be a no-go zone regardless.
At one stage a while back, the AFL looked as though it was going too far the other way and penalising players for unsighted contact or even a tap on the shoulder acknowledging that the player accepted the umpire's call.
There's a huge difference between unintended or well-intended contact on the one hand and reckless or intentionally aggressive contact on the other - however forceful.
Here the intent is almost, if not equally, as bad as the impact.
Just as participants in any sport are said under the law to accept any reasonably foreseeable consequences that might arise during their engagement, they should also accept a set of boundaries for behaviour.
Australian Rules Football has demonstrated that things can change.
There was a time, not so long ago, when the usual suspects were up before the tribunal every couple of weeks for striking another player or some other inappropriate behaviour.
It was at a time when the culture surrounding the game accepted it as bravado or an inherent part of the sport.
There was resistance from current and former players, commentators and the like but relatively quickly through a range of measures including public education by administrators standing up and drawing more and more lines in the sand, the biff was gone.
There is still a penchant for recalling such moments in highlight reels but now even that has become more of a mechanism to demonstrate that things have changed for the better.
So too with head high contact - and an understanding of the short- and long-term ramifications of concussion in all sports.
I should state a conflict of interest in this matter as the umpire involved in the Greene "Ump Bump", Matt Stevic was my housemate for over a decade.
If this had to happen it was probably a good thing that it was Umpire Number 9 with all his experience and status in the game.
In my view he managed the situation at the time and thereafter in a totally appropriate manner.
It could have been a much worse look for Greene and the game had the incident involved a less experienced official.
If there is any credit for Greene in this, he perhaps sensed that and chose his target to vent his spleen.
Regardless, this is an important moment for the AFL and indeed all sport.
This is message time - and it must be seized.
Six games is about right in these circumstances but it should only be used as a relative yardstick not a direct precedent.
If a similar occurrence occurred at junior or club level the penalty should be vastly greater - perhaps a season out the game at a minimum - and maybe even more if the umpire is a young person.