Opinion

Enough of the marketing trickery, fake meat is not meat

By Wendy Askew
October 8 2021 - 7:00am
MISNOMER: The fact products contain no meat is a point of difference for plant-based alternatives, and should be marketed as such, not confusing consumers using animal-based words and imagery. Picture: Shutterstock
MISNOMER: The fact products contain no meat is a point of difference for plant-based alternatives, and should be marketed as such, not confusing consumers using animal-based words and imagery. Picture: Shutterstock

If you shop regularly at supermarkets it is highly likely you have seen an influx of plant-based products.

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