Tasmania's traditionally male-dominated building and construction industry is championing diversity as it looks to grow its workforce to tackle a booming workload.
Ellsie Mead does not fit the stereotype of big, boofy bloke bulging with muscles.
That has not held the third-year carpentry and joinery apprentice back at all, and she sees no reason it should hold other women back from joining the sector.
She said the industry was not about raw strength, and nominated attention to detail and motivation as vital.
"If you love working outside and love working with your hands, the industry's a great place for you," Ms Mead said.
While she is the daughter of Devonport-based Mead Con's owners, Tim and Vonette Mead, Ellsie Mead was not always set on joining the industry.
A stint of work experience convinced her it was the right career.
"I wouldn't have known this job was for me if I didn't get the opportunity to go out on site," she said.
The Australian mining industry - also male-dominated - has recently been rocked by revelations about the prevalence of sexual harassment.
Ms Mead said she had not seen anything like that in her time in the building industry, nor had she heard it from other young women in the sector.
Building and construction workforce development body Keystone Tasmania and the industry on Friday launched a statewide campaign to encourage Tasmanians to consider careers in the industry.
Keystone Tasmania chief executive Karin Mathison said the Be Part of Building Something Big campaign aimed to promote employment in the sector by showcasing the diversity of career options through the many different faces of the industry.
"The Tasmanian building and construction industry offers so much opportunity to students, jobseekers and people looking for an exciting career change," Dr Mathison said.
"As well as the trades we all know and are familiar with, the industry employs a vast array of unseen people who most of us never think about.
"We aim to shine a spotlight on those who make up the industry and who are literally building Tasmania, from the smallest residential build to the biggest civil construction projects.
"These unsung heroes keep the industry running smoothly while helping it to grow, all playing a critical role in Tasmania's economic prosperity."
"The government is committed to ensuring Tasmania has the skilled workforce needed to meet demand and support our booming economy, while ensuring the long-term sustainability of the industry," Ms Courtney said.
"This campaign is an important collaborative initiative supported by industry associations, training organisations and the Tasmanian government."
Civil Contractors Federation Tasmania chief executive Rachael Matheson said the industry would need to grow its workforce by 25 per cent in coming years to keep up with demand.
"To achieve this, CCF is working with its members and government to roll out an ambitious plan to improve skills in the industry, encourage an uptake in training and create more jobs for Tasmanians," Ms Matheson said.
"There's no shortage of opportunities for Tasmanians to get involved in civil construction and we welcome Keystone's campaign to shine a light on our industry and the people who make it so special."