Launceston launches bid to become a city of gastronomy

Gastronomy, the study of food and culture with a focus on gourmet cuisine, encompasses the whole food system from paddock to plate or grape to glass, with every role important.

Backed by seven councils from across the North of the state and led by the chairman of the Launceston Creative Cities steering group Andrew Pitt, the application hopes to leverage the region's growing food and wine industry to bolster the economy.

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Mr Pitt said a successful application would see Launceston recognised as a global destination for culinary tourists seeking to enjoy food, wine, whiskey and produce in the world.

"We will be part of a really vibrant network of 250 cities around the world who think in the same way, creatively and around culture as a driver of economic development," he said.

"It also gives us a brand reputation, really as essentially one of the greatest food regions in the world."

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Mr Pitt said despite the name of the steering group the project was a regional project, backed by regional communities.

"It's called the creative city scheme but it's very much a regional project and it's in a way classic regional economic development," he said.

"It leans into one of our key strengths, which is food, food and beverage, and takes it to the next level."

City of Launceston mayor Albert van Zetten said he was delighted to support the proposal.

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